Video marketing is great for educating and building trust. And Facebook says it’s 1.5x more likely for people to watch video every day on a smartphone than on a computer. According to a Statista study, 77% of those surveyed use a mobile or tablet to watch online videos. Mobile users are a driving force for video consumption. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. In short, video is incredibly useful throughout the entire flywheel - not just to heighten brand awareness. That’s because video hasn't only transformed how businesses market and consumers shop it's also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. At the same time, 83% of video marketers say that video helps them generate leads. More than 60% of marketers say their customer acquisition cost has gone up. Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page. Video marketing improves SEO and boosts conversions and sales.ģ1% of marketers add video to improve SEO.
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